I'm Laura, a UX Designer based in New Zealand. I speak fluent chaos and love translating it for others. I’m motivated by my love for building things from scratch.
Case studies
Tree Counter Widget
I designed and developed a way for SMEs to showcase the number of trees they've funded on their business' website.
Onboarding Journey: Measurement
Apart from providing an easy way for businesses to measure their carbon footprint. Traditional methods are very labours, so we have the opportunity to provide users with a simple and seamless experience.
Customer Personas
I used Claude to analyse to analyse data on customer and prospect's. There were 300+ notion files with insights. I would've taken me weeks to go through everything by myself, so with the help of AI I managed to update our personas.
CarbonInvoice: Homepage Redesign
Every business needs an website, an updated one at that. That’s why we’re continuously improving the way we present our value proposition, so that it will resonate with the right audience.
Yellow: Style Guide
To keep the website's visual language consistent, I put together a style guide that contains styles and components that are to be used throughout the entire website.
Host a Corporate Planting Action Day
From an experiment in Notion to a live landing page on the marketing website, we created a lead generator landing page to get SMEs to host their own Planting Action Day with their team or clients.
Positive Profiles
I designed profiles SMEs can share with their network or when submitting tenders. It's important that they can share their story through a verified third party.
CarbonInvoice Brand Guidelines
I put together the first version of CarbonInvoice's Brand Guidelines. This will help the team and partners to create content while respecting our brand.
Rule Strategy Builder
Whether Analysts are monitoring fraudulent transactions or possible money laundry schemes, the software they use needs to have a well fleshed out strategy to ensure it catches sketchy behaviour.
Self Serving Configurations
A feature that allows Analyst Managers to customise the dashboards without having to rely on Customer Success.
Saved Search
A feature that allows Analysts to conduct the same searches more easily. After all, who has the time to input the same information over and over?
Marketing Studio
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Optimising CarbonInvoice's Website Ranking using AI
I used Claude to help generate content for our marketing website. I generated blog posts, planting action days recap pages and customer stories using both real information and important keywords.